In this example, I set myself the challenge to deliver an engaging explainer video under 5 minutes in length, using the animation tool Vyond.
The video is built around the concept of introducing a new TFL Taxi Licencing employee to the process a taxi driver needs to go though to gain their licence, including a background in what TFL does, how a taxi driver applies for a licence, and some key considerations the driver should keep in mind when applying for their licence.